These industry conditions can be grouped in four categories of globalization drivers: market, cost, government, and competitive.Įach key industry globalization driver affects the potential use of global strategy levers (global market participation, global products and services, global location of activities, global marketing, and global competitive moves). To achieve the benefits of globalization, the managers of a worldwide business need to recognize when industry conditions provide the opportunity to use global strategy levers. Here we will examine each driver in more depth. Yip’s Total Global Strategy) Industry globalization drivers are the underlying conditions in each industry that create the potential for using global strategy. DIAGNOSING INDUSTRY GLOBALIZATION POTENTIAL
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